Google Ads Boot Camp
Master Google Ads with practical strategies and real-world campaigns—enroll today and start driving targeted traffic, leads, and sales! and driving real results!
📚 Course Curriculum
- 12 Modules
- 34 Lessons
( MODULE 1 ) INTRODUCTION TO ONLINE ADVERTISING
- Understanding the basics of online advertising
- Evolution of digital marketing and its importance
- Overview of Pay-Per-Click (PPC) advertising
( MODULE 2 ) GOOGLE ADS PLATFORM OVERVIEW
- Introduction to Google Ads
- Exploring the Google Ads interface
- Account setup and navigation
( MODULE 3 ) CAMPAIGN SETUP
- Creating a new campaign
- Understanding campaign objectives and goals
- Setting up ad groups, keywords, and ad extensions
( MODULE 4 ) KEYWORD RESEARCH AND STRATEGY
- Importance of keyword research in Google Ads
- Understanding the design and functionality of ecommerce stores
- Tools and techniques for effective keyword research
( MODULE 5 ) AD CREATION AND OPTIMIZATION
- Creating compelling ad copies
- A/B testing ads for better performance
- Understanding ad extensions and their impact
( MODULE 6 ) BIDDING STRATEGIES AND BUDGET MANAGEMENT
- Understanding bidding options: Manual vs. automated
- Budget allocation and management
- Monitoring and adjusting bids for optimal results
( MODULE 7 ) TARGETING AND AUDIENCE SEGMENTATION
- Exploring targeting options: demographics, location, device,
etc - Using audience insights for better targeting
- Remarketing and audience segmentation strategies
( MODULE 8 ) PERFORMANCE TRACKING AND ANALYTICS
- Overview of Google Ads reporting
- Setting up conversion tracking
- Analyzing campaign performance metrics
( MODULE 9 ) CAMPAIGN OPTIMIZATION AND TROUBLESHOOTING
- Strategies for optimizing campaigns for better ROI
- Identifying common issues and troubleshooting techniques
- Continuous improvement and best practices
( MODULE 10 ) ADVANCED TOPICS
- Advanced targeting strategies
- Google Ads extensions and advanced features
- Case studies and real-world examples
( MODULE 11 ) FINAL PROJECT
- Implementing a Google Ads campaign based on the
concepts learned throughout the course - Analyzing campaign performance and presenting findings
( MODULE 12 ) RESOURCES
- Recommended reading materials, articles, and additional
resources for further learning - Tools and software suggestions for campaign management
and optimization
PKR 25,000
PKR 33,800
- ✓ 1 Month Free COP
- ✓ Lifetime Support
- ✓ Certificate of completion
- ✓ 02 MONTH WITH 6 MONTH SUPPORT
Benefits to Join Boot Camp
- ✓ 03 months of details session (Onsite & online)
- ✓ Master Google AdWords for expert-level campaign management
- ✓ Harness Google’s built-in tools for fast and efficient campaign optimization
- ✓ Apply advanced budget optimization strategies using regression formulas for data-driven decision-making
- ✓ Enhance geotargeting for local businesses with a refined Double Campaign Structure
- ✓ Understand and utilize the Paid & Organic Report from setup to insightful analysis
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