Facebook Ads Mastery
Master Facebook advertising with practical strategies and real-world campaigns—enroll today and start reaching the right audience, generating leads, and driving sales!
📚 Course Curriculum
- 6 Modules
- 52 Lessons
( MODULE 1 ) INTRODUCTION TO FACEBOOK ADS
- Understanding Digital Marketing.
- What are Facebook ads?
Benefits of Facebook ads in 2024. - Essentials for Facebook ads.
- Exploring the Facebook ads ecosystem.
- Fb profile, page, groups, ads account, business manager.
- Creating and optimizing an fb page.
( MODULE 2 ) FB BUSINESS MANAGER ESSENTIALS
- Introduction to business manager.
- Necessity of business manager for fb ads.
- Benefits of business manager.
- Setting up business manager and ads manager.
- Configuration and settings.
- Adding payment methods
( MODULE 3 ) UNDERSTANDING FACEBOOK ADS BASICS
- Exploring campaign objectives.
- Key terminologies in Facebook ads.
- Facebook account hierarchy.
- Fb ad’s structure, format, and best practices for ad copy, best practices for ad creative (image, video).
- Understanding Facebook ads auction.
- Understanding landing pages.
- Name the campaign in a professional manner.
- Fb ads policies and compliance.
( MODULE 4 ) AUDIENCE TARGETING AND OPTIMIZATION
- Creating buyer personas.
- oAudience concepts and customization.
- Detailed audience targeting strategies.
- Advantage+ audience.
- Custom audience creation.
- Addressing audience overlapping.
- Utilizing events and interactions.
- Bidding strategies.
- Ad scheduling and budget scheduling.
- Placement strategies and exclusion.
- Optimizing ad delivery.
( MODULE 5 ) PIXEL CREATION AND ADVANCE SET-UP
- What is pixel?
(i) and its creation
(ii) domain verification - Pixel implementation and tracking (shopify & wordpress).
- Pixel warmup.
- Custom conversions and events.
- Set-up of different types of ads (catalogue ads, dynamic ads, lead generation).
- Advanced campaign setup and optimization.
- Advantage+ campaign.
- Automation and rules.
- Advanced features: utm parameters, cbo setup, a/b testing.
( MODULE 6 ) MASTERY CLASS
- Scaling of campaign (vertical & horizontal).
- Right way of duplicating the campaign with social proof.
- Funnels (top of the funnels, middle of the funnels, bottom of the funnels).
- Spying and research techniques.
- Competitor analysis.
- Data analysis, google analytics, google tag manager.
- Protection of ad account & reinstate ad account.
- Troubleshooting and reporting.
- Personal branding (Facebook, Instagram, LinkedIn, TikTok).
- Client hunting? How to deal with client?
- Guidance/suggestion to start-up your own store or agency.
PKR 25,000
PKR 26,500/-
- ✓ 1 Month Free COP
- ✓ Lifetime Support
- ✓ Certificate of completion
Benefits to Join Boot Camp
- ✓ 03 months of details session (Onsite & online)
- ✓ Proficiency in advanced campaign strategies and tools
- ✓ Expertise in scaling campaigns and data analysis
- ✓ IDB Pakistan Trainer support program
- ✓ Dedicated student support on private Facebook and whatsapp groups
- ✓ The upgraded private IDB Pakistan community
Award Winning
Excellence
Trusted by
Thousands
Lifetime
Support
Real World
Results
