ETSY BOOTCAMP

Course Overview

• Complete Etsy business training (non-design focused)
• Who this course is for
• Skills students will learn
• Etsy income mindset and expectations

Module 1: Etsy Basics

• What is Etsy marketplace
• How Etsy works
• Digital vs physical products overview
• Why Etsy is profitable worldwide

Module 3: Product Research & Niche Selection

• Understanding buyer demand
• Etsy search bar research method
• Finding winning niches
• Competition and saturation analysis
• Pricing research

Module 4: Working Without Designing

• Business model without design skills
• Hiring graphic designers
• Where to find designers (Fiverr, Upwork, etc.)
• How to give design briefs
• Quality control checklist

Module 5: Etsy SEO & Listing Optimization

• Keyword research strategy
• SEO-optimized title structure
• 13 tags strategy
• High-converting descriptions
• Categories and attributes optimization

Module 6: Mockups & Branding

• Why mockups are important
• Using ready-made mockups
• Thumbnail optimization for clicks
• Consistent branding strategy

Module 7: Pricing, Fees & Profit Strategy

• Understanding Etsy fees
• Pricing for profit
• Bundle and upsell strategy
• Discounts and sales strategy

Module 8: Launch & First Sales

• Publishing optimized listings
• Daily Etsy success routine
• How to get first sale
• Consistency and patience strategy

Module 9: Marketing & Traffic

• Etsy internal traffic system
• Pinterest basics for Etsy
• Instagram & Facebook strategy
• Free vs paid traffic

Module 10: Scaling & Automation

• Uploading multiple listings
• Repurposing and outsourcing work
• Managing multiple products
• Long-term Etsy growth strategy

Module 11: Legal Safety & Mistakes

• Copyright & trademark basics
• Common Etsy mistakes
• How to avoid shop suspension

Important Note for Students

• This course does NOT include designing or product creation
• Students can hire a graphic designer after learning Etsy
• Students who already know designing can create products themselves
• Designing is a separate specialized skill and course

Bonus & Certification

• Live Q&A; support
• Assignments & practice tasks
• Course completion certificate
• Next steps after course

IDB Pakistan is a leading eCommerce training network, committed to empowering individuals with skills to succeed in the digital world. Join us and transform your future with our expert-led courses.