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DIGITAL MARKETING BOOT CAMP

Learn how to build powerful digital marketing strategies from scratch. Master social media, content marketing, SEO, paid advertising, and analytics to grow brands, reach the right audience, and drive real results.

📚 Course Curriculum

( MODULE 1 ) INTRODUCTION TO DIGITAL MARKETING

Importance of digital marketing vs traditional marketing
How can digital marketing be the eventual tool for success of
your businesses?
How to use digital marketing to increase sales?

( MODULE 2 ) SOCIAL MEDIA MARKETING (SMM)

Introduction to SMM (social media marketing)
Creating a strong social media presence
Organic and paid marketing

( MODULE 3 ) CONTENT CREATION & BRANDING WITH AI BRANDING

What is canva?
Dashboard introduction of canva
Elements of canva
How to create posts in canva
Posts creation strategy
Designing of custom templates in canva
Digital marketing and branding
Brand colors
Design logo
Font style knowledge
Canva magic studio
Ai image generator

( MODULE 3 ) CONTENT CREATION & BRANDING WITH AI BRANDING

Learn to write caption for social media
Write captions using ChatGPT
Chat gpt and digital marketing
Write captions using neuroflash
Hashtags research
How to check hashtags competition?
Tools for hashtags
How to generate leads through hashtags?
Reels creation AI tool
Voice generator AI tool
Subtitle generator AI

( MODULE 4 ) LEARN SEO WITH AI

Introduction to Seo
Types of Seo
Seo and Sem
Google search console
Main keyword & secondary keyword
How to find profitable keywords (cpc concept)
Competitor keyword research method
Lsi keywords (introduction & tools)
Tools: moz, ahref, semrush, ubersuggest
Title & description (meta data)
Heading tags (h1, h2, h3)
Ideas to create your content topic research
Paragraphs
Url optimization
Image optimization
External links (linking attributes)
Internal links
Seo and blog writing

( MODULE 5 ) FACEBOOK MARKETING WITH AI

Facebook page creation and marketing
Ads manager key features
What are business assets in facebook business manager
Adding assets to business manager
Assign assets and inviting people to the business manager.
Introduction to events and events manager
Introduction to datasets (facebook pixel)
Facebook pixel setup
Ios 14.5 update and its effects
Conversion api
How to setup conversion api
What is facebook audiences
Types of audience on facebook
Creating custom audience
Creating lookalike audience
Why should we use a custom audience?
How to create retargeting ads?
Campaign budget optimization vs. Ad set budget optimization

Introduction to SMM (social media marketing)
Creating a strong social media presence
Organic and paid marketing
Facebook commerce manager
Facebook ads metrics

( MODULE 6 ) INSTAGRAM MARKETING WITH AI

What’s Instagram marketing?
Instagram personal profile vs. Business profile
Organic marketing and paid ads
Content strategy
Types of content creation
Content competitor analysis
Creation of Instagram business profile
(practical implementation)
Optimization of Instagram profile
Format of the posts as per brand colors
Types of Instagram posts
How to collect content ideas?
How to write Instagram captions?
Optimization of content and posts
Hashtags research
How to check hashtags competition?
Tools for hashtags
How to generate leads through hashtags?
Restrictions of Instagram
Location optimization
Instagram engagement strategy
Instagram reels
Competitor analysis
Account audit
How to target a specific audience?
Stories creation
Tools for creating ig stories
Tools for scheduling
Instagram posts
How to deals with dm’s
Instagram insight analysis
Instagram ads (paid marketing)
Ad branding strategy
Generating leads through ads
Types of ads
How to create Instagram ads
How to write ads copy
Optimization of ads

( MODULE 7 ) LINKEDIN MARKETING

LinkedIn personal profile creation
Optimization of personal profile
How to write about description?
Optimization of LinkedIn profile
Keywords research and hashtags
Engagement strategy
Organic growth of personal profile
Type of content
LinkedIn business page
Page creation
Optimization of page
Type content creation and promotion
Targeting specific audience
LinkedIn cold pitching
LinkedIn ads strategy

( MODULE 8 ) TIKTOK MARKETING

What’s TikTok marketing?
Content creation and TikTok marketing
Organic marketing
TikTok ads creation

( MODULE 9 ) YOUTUBE MARKETING

What’s YouTube marketing?
Content creation and YouTube marketing
Organic marketing
Seo and YouTube marketing
YouTube ads creation

( MODULE 10 ) SEARCH ENGINE MARKETING (SEM) FUNDAMENTALS

All social platforms paid marketing
Introduction to google ads (fundamentals) – website traffic and google
ads – google search ads – YouTube marketing and google ads

( MODULE 11) EMAIL MARKETING

Email scraping
Email marketing tool (mailchimp)
How to write converting emails?
Email marketing and LinkedIn
Cold emailing

( MODULE 12) FREELANCE TRAINING & DIGITAL AGENCY SETUP

How to work on freelancing platforms?
Writing converting proposals to win high paying clients.
Lead generation and international platform
How to start your own digital marketing agency?
How to deal with international clients?
Setting up resume

PKR 25,000

PKR 9000

Benefits to Join Boot Camp

✓ 03 months of details session (Onsite & online)
✓ Proficiency in using AI tools for content creation and SEO
✓ Enhanced skills in social media marketing
✓ Expertise in freelancing and setting up a digital marketing agency
✓ IDB Pakistan Trainer support program
✓ Dedicated student support on private Facebook and whatsapp groups

👤 Instructor

With 6 years of experience at leading companies like Amazon and eBay, Fauwaz brings extensive expertise in business management and online shopping innovations. Returning from KSA, he now applies his global exposure at IDB Pakistan, where he champions adaptability and innovation to drive continuous improvement.

IDB Pakistan is a leading eCommerce training network, committed to empowering individuals with skills to succeed in the digital world. Join us and transform your future with our expert-led courses.